E-liquids
If you’re looking for bigger bottles packed with flavour and incredible value, our collection of shortfill e-liquids is the perfect place to start. Shortfills are designed to give you the freedom to customise your nicotine strength by adding nic shots, making them a flexible option for vapers who want full control over their experience.
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Donut King, Doozy, Just Juice, Kingston, Pod Salt and Seriously are just some of the leading UK brands you’ll find in our shortfill e-liquid collection, each highly rated by vapers for their quality and flavour. With everything from rich desserts and creamy custards to fresh fruit blends, cooling menthols and icy finishes, our collection is designed to offer something for every taste and vaping style.
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What is Vape Juice?
Vape juice, also known as e-liquid or e-juice, is the liquid used in vaping devices that gets heated and turned into vapour. It's the essential fuel for your vape kit, containing a carefully blended mixture of ingredients that delivers flavour, vapour production, and nicotine if desired. Available in thousands of flavours ranging from traditional tobacco and menthol to fruity blends and dessert-inspired treats, vape juice allows you to personalise your vaping experience to match your taste preferences and nicotine requirements.
What’s Inside Vape Juice?
Vape juice contains four main ingredients that work together to create your vaping experience. The base consists of Propylene Glycol (PG) and Vegetable Glycerin (VG), two safe food-grade liquids where PG carries flavour and provides throat hit while VG produces vapour clouds. The third ingredient is food-grade flavouring concentrates that create the taste, and the fourth is nicotine, which is optional and available in freebase or nicotine salt form to match your preferences and device type.
What are the different e-liquids?
E-liquids come in several types designed for specific vaping styles and preferences. Nicotine salt e-liquids offer smoother throat hit at higher strengths for pod kits, while shortfills are larger 50ml or 100ml bottles for sub-ohm vapers. Standard 10ml bottles come pre-mixed and ready to use, and e-liquids vary by VG/PG ratio with 50/50 blends perfect for MTL devices and high VG options ideal for cloud production in sub-ohm setups.
Choosing the Right E-Liquid for Your Vaping Style
Selecting the right e-liquid ensures optimal performance from your device. MTL vaping works best with 50/50 e-liquids and higher nicotine strengths (6mg-20mg) in pod kits or starter devices, while DTL vaping requires high VG e-liquids (70% VG or higher) with lower nicotine (3mg-6mg) for sub-ohm devices. Match your e-liquid's VG/PG ratio to your coil resistance and choose nicotine strength based on your smoking history for the most satisfying experience.
E-Liquids FAQ
What nicotine strength should I choose?
Your ideal nicotine strength depends on how much you used to smoke or currently smoke. Heavy smokers (20+ cigarettes daily) typically need 12mg-20mg nicotine or 10mg-20mg nicotine salts, moderate smokers (10-20 daily) suit 6mg-12mg, while light smokers (under 10 daily) can start with 3mg-6mg for a satisfying experience.
What's the difference between nicotine salts and freebase nicotine?
Nicotine salts are absorbed faster and provide a smoother throat hit even at higher strengths, making them ideal for pod kits and MTL vaping. Freebase nicotine has a stronger throat hit and is the traditional form used in standard e-liquids, working well across all devices but feeling harsher at strengths above 12mg.
Can I mix different e-liquid flavours together?
Yes, you can mix different e-liquid flavours together as long as they have the same VG/PG ratio and nicotine strength for consistent performance. Many vapers enjoy creating custom blends by combining complementary flavours, though it's best to mix small amounts first to test if you like the result.
How long does e-liquid last once opened?
Opened e-liquid typically lasts 1-2 years when stored properly in a cool, dark place away from direct sunlight and heat. You'll know e-liquid has expired if it changes colour significantly, develops an off smell, or the flavour tastes noticeably different from when you first opened it.
Why is my e-liquid changing colour?
E-liquid naturally darkens over time due to oxidation, especially liquids containing nicotine, and this is completely normal and safe to vape. Exposure to light, heat, and air accelerates this process, but colour change doesn't mean your e-liquid has gone bad unless accompanied by unpleasant taste or smell.
What does VG/PG ratio mean?
VG/PG ratio refers to the percentage of Vegetable Glycerin to Propylene Glycol in your e-liquid, which affects vapour production, throat hit, and device compatibility. Higher VG (70/30 or 80/20) produces more vapour for sub-ohm devices, while balanced ratios (50/50) deliver better flavour and throat hit for pod kits and MTL tanks.
Can I use any e-liquid in my vape?
Not all e-liquids work in all devices - pod kits and MTL devices need thinner 50/50 e-liquids while sub-ohm devices require high VG e-liquids to wick properly. Using the wrong viscosity can cause leaking, dry hits, or poor performance, so always match your e-liquid type to your device specifications.
Are shortfills better value than 10ml bottles?
Shortfills offer significantly better value per millilitre, with 50ml bottles typically costing less than buying five 10ml bottles of equivalent quality. They're ideal for regular vapers who use sub-ohm devices and get through e-liquid quickly, though they require adding your own nicotine shots if you want nicotine.